Haus of Heir is a distinguished salon seeking to expand their market presence beyond their established word-of-mouth clientele. Despite their strong reputation and existing client base, they recognized the need to enhance their digital footprint to capture a larger share of their target market.

The Challenge

While Haus of Heir had built a successful business through word-of-mouth referrals and established a beautiful physical presence, they faced several key challenges:

Limited digital presence in an increasingly online-first market

Difficulty attracting new clients outside their existing network

Website that didn't reflect their luxury in-house experience

Untapped potential in organic search traffic

Strategic Approach

Drawing on our expertise in brand development and digital marketing, Annah Marketing developed a comprehensive solution focused on creating a cohesive brand identity and digital presence that would match Haus of Heir's sophisticated in-haus experience.

    • Expanded their logo suite to provide versatility across all platforms

    • Developed a distinctive color palette that reflected their creative positioning

    • Established a consistent typography system

    • Created cohesive brand guidelines to ensure consistency across all touchpoints

    • Developed individual icons for the salon’s stylists to develop personal mini-brands within the brand

    • Created a custom website that authentically represented the salon's brand identity

    • Implemented modern design elements that reflected their high-end salon atmosphere

    • Ensured seamless user experience across all devices

    • Organized services and information in an intuitive, user-friendly manner

    • Integrated clear calls-to-action to encourage bookings

    • Implemented strategic internal linking to enhance site navigation

    • Conducted thorough keyword research to identify optimal search terms

    • Developed SEO-optimized content that resonated with their target audience

    • Implemented technical SEO best practices in site architecture

    • Created compelling service descriptions and salon information

    • Developed a cohesive social media presence across platforms

    • Created visually stunning templates to showcase the salon’s work, expertise, and provide education

    • Implemented consistent branding across all social channels

    • Established content pillars that highlight their services, team, and salon culture

    • Developed engaging reels, many of which went viral cross-platform

    • Crafted a content strategy that emphasizes their premium positioning and expertise

Results

86% increase in organic search impressions

20% increase in organic clicks

55% increase in engaged followers

260% increase in engaged non-followers

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